Heather Dean-Presnall, Senior Manager of Multi Market Leadership Events at the National Multiple Sclerosis Society, Pacific region, tells how she manages the largest auction in San Diego with 600 packages and attended by 650 guests, as well as creative ways she raises more at her events.
The MS Dinner Auction that Heather Dean-Presnall manages as the Senior Manager of Multi Market Leadership Events at the National Multiple Sclerosis Society, Pacific region, has been around since 1986 and happens right before Thanksgiving as a kick-off to holiday shopping, year-end tax donations, and planning trip purchases for the next. 60% of attendees are repeat guests, and 1% or less of her packages go unsold.
It is a year-long process with her team: staff, volunteers, board of trustees, and committee. The board and committee are delegated to solicit packages from businesses they frequent, i.e. a Chef's package at a favorite steakhouse. Staff and volunteers are asked to find unique experiences (walk-on roles for Hollywood shows, VIP backstage tickets, special seats at sporting events) through connections. Heather looks at participants at her other MS events for connections and volunteers for the MS Dinner.
In this episode, Heather shares:
Don't miss the end when Heather talks about her extra revenue streams within existing events!
To bounce ideas around, connect with Heather Dean-Presnall on LinkedIn or at http://www.facebook.com/MSDinnerAuction