Events with Benefits®

Ep 61: Jill McCarville - Getting to Know High Net Worth Donors

Episode Summary

Today's special guest is Jill McCarville, VP of Marketing at iWave. In this session, McCarville shares the basic principles of fundraising intelligence plus the 3 keys to creating a holistic view of a prospective donor.

Episode Notes

Today's special guest is Jill McCarville, VP of Marketing at iWave. In this session, McCarville shares the basic principles of fundraising intelligence plus the 3 keys to creating a holistic view of a prospective donor. Topics include:

• Fundraising Intelligence 101: How business intelligence works in the nonprofit industry
• The 3 Keys to uncovering a profile of donor prospects
• Tips to calculate a potential donor's giving capacity
• Real-life examples of fundraising intelligence

...and much more! To learn how iWave can help your organization conduct donor research, visit https://www.iwave.com/products/iwave/book-demo-iwave/ and request a demo.